ICT Channel and Distribution Study in the Czech and Slovak markets


Innovative Research

This year IDG proudly presents the unique way of interaction and data collection.

For realization of the study we used the technology provided by the Czech fintech & communication startup LiveSale.

Respondents could decide, according to their time preferences, whether they fill in the answers on the interactive website themselves with the operator via video-chat and co-browsing.

Accurate target group

Czech and Slovak resellers, VARs, service providers, system integrators, e-tail a retail.

In more than ¾ cases we targeted business owners and top management.

 ICT channel and distribution study - Czech and Slovak - basic demographics

Unique technology

Interactive online questionnaire with live support and help with completing the questionnaire via video chat and co-browsing.

LiveSale - innovative data collection

Intuitive and user-friendly portal with technological measures against tampering.


Relevant evaluation

Interactive survey provided more accurate information from higher number of respondents.

Experienced operators with knowledge of local distribution communicated with 563 respondents.


What you can find in the study

Study contains various segments: ICT distributors, vendors and partner programs satisfaction & preferences evaluation, average number of suppliers per reseller.

Research further reveals preferred support and sales incentive formats (promotions) and identifies the outlook, challenges and opportunities perceived by channel partners for the next year.

More information and contacts available here.